Writer's name: He Jiaxun (Xiaogui)
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Every industry has its own off-season and peak season. Usually after the Chinese New Year, it is the off-season for most industries. What can you do at this time? You can try the following methods to make the off-season longer and the peak season even more prosperous!
1. Find consumers’ disposable income
2. Should the marketing budget be increased or decreased during the off-season?
3. Combination of different industries
4. Develop new products
5. Find partners or directions for cooperation in the off-season
6. Use your digital assets
7. Study and rest
1. Find consumers’ disposable income
We can understand from the perspective of disposable income. The bahamas phone number data Spring Festival is usually the time when disposable income is the highest, so larger expenditures are often incurred. After the Spring Festival, if there are families with children studying, they usually need to pay tuition fees. Therefore, expenditures will be controlled in February to March after the New Year. At this time, your sales entry point cannot be similar to the entry point during the Spring Festival. You can be close to consumers and conduct sales and communication based on situations that may occur after the New Year, such as The product can be extended to the things that children need to use when starting school. At this time, you can have more contact with consumers. It does not necessarily have to be to obtain orders. You can market in a way to gain trust.
Case sharing: The restaurant industry usually performs poorly after the Chinese New Year. It is recommended to launch supplements that match the solar terms, so that parents with children will have new needs. At this time, many parents’ considerations will be different from those in the past, and thus Prefer to spend the amount on meals.
Important reminder: Understand the disposable income of consumers and design a marketing plan based on what they care about, so that they will prioritize spending money on you.