There is another model – transactional, which interprets communication (including in business) as a process in which messages are sent and received by both participants. In fact, at any moment each partner can both receive, decode, and independently create what is being sent. The other person, having also received the message, reacts to it somehow. Therefore, it is impossible to separate the communication act and the events that happened before and after it.
This model emphasizes the process of relationship formation through ongoing interaction. This form, compared to the linear one, already describes interpersonal contacts much more realistically.
Circular model
The circular or interactive model overseas chinese in australia data also contains an interpretation of communication as a process of transmitting a message from the sender to the addressee with encryption and decoding of the message, but it is distinguished by the presence of feedback - the reaction of the second author to the information. It is not passive: the recipient forms a response and sends it to the sender. As soon as feedback appears in the model, the circular nature of the communication process becomes obvious: both partners constantly change roles, each of them is either the sender or the addressee.
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Business communications tools and channels
Efficiency in business communications is the ratio of the planned result of communication to the actual result. It can also be called a task or meaning. The main requirement for a goal is its achievability: there must be an objective, measurable parameter (or a set of such), by which one can accurately judge whether the desired result has been achieved and to what extent. This property of the meaning of communication depends on the means chosen for this. It is generally accepted that the goal determines them, however, tools, methods and technologies are chosen subjectively and situationally, this is a very personal process of selecting methods that allow one to achieve the desired result.
If you want to get acquainted with the definitions of channels and means of communication, refer to the works of R. Blundell. A means is a way of encoding a message. But almost all messages are encrypted by more than one method. Therefore, it would be more correct to talk about means of communication, which are, for example, text and oral speech, non-verbal means (not related to words). A channel is a special technology or route for transmitting a message to the addressee. The key means of communication today (both in business and in other areas) are correspondence by e-mail and paper mail, video clips, sending faxes, chatting in instant messengers, advertising printing and, finally, good old personal conversation.
Business communications tools and channels
As for the content of communication, several types of information can be transmitted through different channels:
Facts. These are generally accepted, objective and specific pieces of information. For example: "Paris is the capital of France."
Ideas. These are abstract theses, the truth of which still needs to be proven.
Opinions. They can be both abstract and quite specific, both completely subjective and claiming to be objective. For example, "We chose the wrong product promotion strategy."
Credo. These are principles and points of view that are defended with all their might. Credos appear when a person realizes himself as an individual or comprehends his behavioral patterns. For example, this is faith in a market economy.
Emotions. Subjective fleeting experiences experienced and expressed by a person. For example, irritation, joy, mistrust, boredom.
Motivation. This is energy that encourages the recipient to do, think, feel something. For example, a call to go towards your goals and increase your self-confidence.
Any route/technology is characterized by capacity – the ability to use one or several types of communication means. Telecommunication channels, for example, do not provide the ability to recognize emotions, value judgments and the general attitude of the addressees to the information being transmitted.