Introduction. This is a detailed description of the project, which includes a general summary, prospects and implementation timeframes.
Description of the product or service (along with pricing policy).
Market overview. This section provides the results of the niche and competitor analysis, identified trends, and expert forecasts.
Marketing plan. This describes competitive advantages, advertising promotion strategy, provides the results of the target audience analysis and channels for attracting it. In addition, the USP and positioning are indicated.
Organizational structure. This investor database section includes a description of the organizational and legal form of the business. Here, responsibility is distributed between the owners, the product range, primary and backup suppliers, and personnel are determined.
Financial part. The expected profitability of the project, expenses, and sources of financing are described. In addition, an algorithm of actions in case of unforeseen expenses is indicated and the break-even point is calculated.
Risk factors and methods of their elimination. Example of danger: "Purchase of low-quality products" and solutions: "Check them with test samples and certificates".
A business plan should be developed in a form that you will be comfortable working with. Quantitative indicators and average values should be calculated independently. If you take them from ready-made templates, the plan will be inaccurate.
Business Management Options
Alexander Pirogov and Nikolay Svechnikov (scientists from the Research Institute "MIET") identified 4 basic management models. They differ in mentality. Let's talk about each in more detail.
Japanese system
Its foundation is collectivism, which extends not only to decision-making, but also to responsibility for the final result. In such companies, each employee is closely connected with others. To implement the Japanese system, it is necessary to form a strong corporate culture. The main goal of the HR manager in such a model is to convince the staff that the meaning of their activities is to benefit society, and not to earn income.
To implement the Japanese system, continuous training of employees is necessary. Each employee must constantly develop and improve their level of professionalism. This applies not only to regular staff, but also to managers. When using this model, a powerful motivation system is often introduced. For example, if an employee shows high efficiency during the year, then he is paid for expensive training.
Long Term Incentive Plan
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This management model uses a lifetime employment system. This means that an employee is hired by the company immediately after university and leaves only after retirement. Implementing this system requires high employee loyalty. To establish such relationships with employees, the company must create a simple and clear system of promotion, which, among other things, will depend on length of service. Loyalty is also increased by the openness of the company, when the employee clearly understands in which direction the business is developing.
It is worth noting that the Japanese management system uses the Kaizen principle to form business processes. This is about constant, daily improvement, in which employees gradually complete assigned tasks, rather than trying to achieve the goal in one go. Employees in management positions play a key role in the Japanese system, since its implementation requires constant optimization and automation of all processes.