What are TikTok captions?

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TikTok is all about video—it’s what keeps users glued to the app. But if you want your videos to stand out, you need to pay attention to your captions.

The right TikTok caption can captivate your audience mid-scroll, provide context to your video and even help it rank higher in search. It’s your chance to inject some personality, crack a joke or just give people a reason to keep watching.

But coming up with creative TikTok captions is tough, especially for brands. You want to be cool and trendy, but at the same time, you don’t want to sound like you’re trying too hard.

Don’t worry, we’ve got you. Below, you’ll find a list of 200+ engaging TikTok captions for different types of videos and industries. We’ll also cover a bit about why captions matter for TikTok marketing, how to add them and tips on writing captions that actually work.

TikTok captions are the text that appears at the bottom of your video to provide context, humor or additional information. You can also include hashtags, emojis and tags in your captions.

An example of TikTok captions.
Note: While TikTok captions are typically short, the platform recently bumped the limit up to 4,000 characters, which means there’s room to experiment with longer captions.