Ask about their network

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Sometimes people don’t respond because they france b2b leads don’t think they’re the best fit for the opportunity or they can’t commit because of other obligations. If they aren’t available, ask if they can recommend someone else. For example, saying something like, “I think you’re ideal for this opportunity, but if you aren’t available this time around, do you have any friends you would recommend?” goes a long way. The Sprout content and social teams have successfully used this tactic to support securing subject matter experts and partnerships.

Develop stronger partnerships with influencer outreach templates
Influencer outreach templates standardize essential elements so you can save time drafting from scratch. Influencer outreach email and DM templates also provide a solid foundation so you can focus on personalizing your messages, increasing your chances of success. But templates are just one mechanism to support your influencer marketing campaigns. Use our influencer marketing toolkit to set ‌yourself up with the resources you need to build your strategy.


When I worked in marketing at Adobe for over a decade, our powerhouse CMO, Ann Lewnes, would often say the phrase louder and prouder when she was reviewing our marketing plans. As in, “How can we make this marketing louder and prouder?”

Despite that company’s very strong brand, the phrase served as a helpful reminder when a certain campaign goal, objective or tactic was disjointed or playing small. It forced me to say to myself, “That might be a great idea, but can we add another zero to the end of that goal?”

I’ve carried the mantra of being “louder and prouder” with me throughout my career. At Zendesk, for example, this phrase was top of mind when we created our first integrated brand campaign—uniting, clarifying and expanding our brand identity in the market. When I stepped into the role of acting CMO, I used it as a rallying cry for the marketers to think and act bigger.