4. Keep your brand voice consistent with a style guide

[phonenumber]

The more collaborators canada b2b leads you have working on your content workflow, the more important it is to pay attention to your brand voice. As a message moves from one person to the next, each person in the workflow could put their creative stamp on it. But you don’t want your brand’s tone to get lost in the process. For example, it’d be jarring for a traditionally straight-forward, professional brand to go all in on memes out of nowhere.

This speaks to the importance of having a social media style guide. Highlighting your brand’s voice and values in a document can inform team members about best practices for your organization. This also makes it easier to onboard new members of your social team or third-party collaborators who might not be familiar with your business.

5. Don’t forget about optimization
If you’re creating a social media approval process, you’re probably worried about your content’s reach. Between character limits, network culture and audience demographics, posts across social media each have different best practices and opportunities for optimization. You need to optimize every post for each social network.

Before hitting publish, make sure each post is optimized accordingly. For example, Sprout’s hashtag analytics point to popular and relevant tags for your content no matter where it’s being posted.

Sprout’s Instagram Business Profiles Report showing outbound hashtag performance. The left column lists the most used hashtags and the right column lists the most engaged hashtags. Hashtags include #coffee, #weekend, #thanks, #order and more.
But optimization doesn’t stop at hashtags.