Kolsquare Instagram KOLculator

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When agreeing on an influencer rate for your next campaign, consider these factors: return on investment, previous campaign performance, and average rates per medium, per platform. When working with new influencers, ask to see their rate sheet , which shows the rates creators charge for specific services.

And if you haven't already, check out our KOLculator to help you calculate sponsored content rates on Instagram.

KOLculator's formula for three posts (feed or stories) is based on market trends and earned media value (EMV). Engagement rate and number of followers are also taken into account.

While creators often underestimate the value of their content, brands tend to focus on subjective criteria , which can lead to overpaying due to low ROI. Keep in mind that prices vary and should be adjusted individually.

Influencers registered with Kolsquare also receive tailored pricing calculations for YouTube, Facebook, Twitter and TikTok. To learn more about how to budget for your next influencer marketing campaign, check out our free studies and stay tuned to the Kolsquare blog for regular industry news and reports.

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool finance directors email database list that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions