Google Ads for Local Businesses – How to Reach Customers in Your City?

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Are Local Google Ads Campaigns Right for Your Business? Explore Geotargeting Opportunities - Google Ads Set to a Specific City
Are you wondering whether locally targeted ads – for example, to a given city, region or a specific radius – will be right for your business? It is important to accurately determine who and where your customer is located, and what is the probability that after viewing the ad, they will be interested in your offer or service. Below we have prepared a few examples where this type of geotargeting will work perfectly. Google Ads (formerly AdWords) for a given city is a great way to increase conversions, as you will see in a moment.

Example No. 1
Mrs. Klaudia runs a private kindergarten in one of the districts of Wrocław. The owner of the kindergarten wants to reach parents of preschool children within a 5 km radius of the facility with her advertisement. It is the parents from this area who will be more interested in the offer due to its proximity, convenience and time savings.

Example of a local campaign
The geotargeting mentioned in the above example is very important. Thanks to the appropriate setting, you can effectively increase the chances of parents being interested in the kindergarten's offer. Building and increasing the exposure of ads in this place will be important for the development and functioning of the kindergarten now and in the future. Let's agree, directing ads to the other end of Wrocław is unjustified, and the advertising budget will be burned .

Example No. 2
Paweł runs a music club in the center of Wrocław, where every weekend there are live bands. In order to fill the room, Paweł runs a display ad on the Google Display Network and a video on the YouTube platform. He directs the ads to chile telemarketing data the entire city of Wrocław. He knows from experience that a good band is able to interest music lovers from the entire city.

Example of a local campaign
Limiting the advertising to the immediate vicinity of the club may not translate into high attendance. Events of this type should be geotargeted to the entire city. This will increase the potential to reach a user who is potentially interested in the concert and who will be willing to travel to the event.

Example No. 3
Mr. Krzysztof runs a company that cleans building facades. He runs his company in Wrocław and wants to expand the scope of his activities to an additional area within a radius of 30-40 km. What advertising format will be best for Mr. Krzysztof?

Example of a local campaign
The best way to reach determined customers is through search ads . The user has a greater chance of conversion after searching for a given service or product in the Google search engine. The user's need at a specific moment increases the conversion potential. In this case, ads in the display network will not work. They will be displayed to too wide a group of recipients who are at different stages of consumer decisions.

The above examples illustrate in what situations and for what types of companies local advertising will be effective. The scale of these ads in the context of the area depends largely on the specifics of the product, service or end customer. If you are aware that your product or service is unique and unrivaled on a city and region scale - you can display ads in a larger area. The potential distance to cover and time should not be a problem for the user.

Selection of advertising strategies and formats in local Google Ads (formerly AdWords)
It is also important to choose the right advertising strategies and formats. Taxi companies should focus their activities on search ads, targeted at mobile devices. This provides a quick and convenient possibility of making a phone call. Additionally, you can enable a type of text advertising that generates only calls .