There is a lot at stake in migrations, but there are also great benefits including

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Long-term gains in acquisition and conversion by providing an improved user experience and an SEO-friendly website.
potential increases in brand awareness if you attach your brand name to most URLs within your domain.
stronger international online presence with the right configuration of hreflang tags and multilingual versions of site content.
Rock Content, a global leader in Content Marketing , has completed three migrations on its own website and expanded the company's global online presence reaching 7 million monthly visitors.

All migrations were driven by the need to consolidate brand recognition at different points in our history.

During the first migration in early 2019, we moved our Spanish and Portuguese blogs — which had their own dedicated domains — to the root domain "rockcontent.com."

At the time, we were using exact match domains with qatar phone numbers list the Portuguese and Spanish versions of something like “contentmarketing.com.” We wanted to educate Latin American markets on the topic.

The goal of this first migration was to highlight our own brand, as the previous websites did not have our name in the URL.

The second migration was completed in 2020, when we moved the entire site to our own, recently launched WordPress hosting platform: Stage . This was a strategic decision that gave us full control of website management and improved our performance metrics.

Finally, we carried out a third migration to give cohesion to our brand positioning in all the markets in which we operate, especially in the United States, Brazil and Mexico .

Following a comprehensive process of localizing site content and visual identity elements, our redesigned global website came to life in early 2021.