It is important to remember that TikTok is not YouTube or Instagram. The platform does not care about meticulously crafted scripts or perfect pictures. Creatives that have proven successful on other social networks can lead to a waste of budget here. The main trend is naturalness and organicity.
It's hard to say what won't work on TikTok until you try it. So experiment, but don't forget about the standards.
Content Standards for TikTok
The standard length of TikTok videos is 15-60 seconds. that allows you to apply various effects: music, stickers, filters. Some users can also use a test function that allows you to publish 3-minute videos. Even if long videos have become available to you, try working with short videos first.
As for the basic rules for creating video materials, the recommendations are as follows:
the main share of the audience is mobile users, so you should shoot vertical videos and take into account the features of framing and lighting;
the content must be unique; TikTok may ban the user for content new zealand email list re-uploaded from other platforms;
for editing and adding effects, it is better to use internal tools to prevent the risk of losing the quality of the video;
stick to one or two selected topics to keep attracted users coming back to your videos;
Use popular and trending music as background music to help your audience respond better;
Avoid foul language and topics that may offend people based on religion, gender or race.
When you upload a video, don’t leave it to the platform to choose the video cover. Choose a frame that represents your brand or reflects the main message of the material.
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