Consider some of these brand trip benefits:

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Dubai. Finland. Vermont. These are just a few laos business email list of the many near and far-flung destinations influencers have been invited for coveted brand trips.

Fueled in part by the rise of creators and influencer marketing, these in-person excursions have become a luxurious—and sometimes polarizing—way of bringing a brand to life (while also serving as a content engine in and of itself).

Though some businesses have been lauded for their thoughtful approach to brand trips, others have come under fire for their extravagance and lack of inclusion. One 2024 Rolling Stone headline even begged the question, “Has the era of brand trips run its course?”

In this article, we’ll unpack why we haven’t seen the end of brand trips yet, and ways to plan outings that win over your audience as much as your guests.

Why brand trips work
Brand trips build on the irrefutable success that many brands are already experiencing through influencer marketing. Almost half of all consumers (49%) make purchases at least once a month because of influencer posts, according to The 2024 Influencer Marketing Report. What’s more, 80% of consumers say they would be more willing to buy from brands that partner with influencers beyond social content.


Awareness and reach
Marketers believe that getting your brand in front of new audiences is the most valuable opportunity influencer marketing offers, according to a Q3 2023 Sprout Pulse Survey. Brand trips have a multiplier effect, creating a chance for a group of influencers to post about your brand, products or services within a defined period of time. Intentionally timed trips can amplify your pillar campaigns and launches—as it did for intimates and apparel brand Knix.