What are the main challenges and opportunities for Spanish brands when it comes to influencer marketing?

[Dimaeiya333]

The biggest challenges are in selecting influencers. Our data shows that there are more than 9,100 professional influencers in Spain with more than 100,000 followers. Choosing an influencer is more than just looking at their audience statistics: you have to know the talent's career, their tastes, whether they have been involved in any controversy, the brands they have worked with and the values ​​they are associated with.

Another challenge for brands is knowing, in advance and with a high percentage of certainty, the results that a campaign will have. By depending on the algorithms of the different social networks, campaigns often do not have the desired reach and, if the storytelling associated with the campaign is not adequate, it may not inspire the desired reaction in the audience.

The opportunities are endless. The digital medium has surpassed traditional reach, results and measurement, and influencers are the key players in this online ecosystem. All social networks highly value the role of influencers chief vice president marketing officer email database and attracting creators to their platforms is one of their biggest goals. The development of direct sales forms through the live format is planned on virtually all social media platforms and influencers can be an important part of promoting this trend to boost sales.

Influencer Marketing: Shall we take your strategy to the next level?
Our team of experts will be happy to show you our influencer marketing platform in action and discuss your individual needs, goals and aspirations.

Request a demo


About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.