Shows the number of recipients who clicked on the link in your email. An optimal rate is around 5%. If it is equal or higher, it is because the links and CTAs are well placed. This will generate traffic to your website.
Reactivity rate
This is the number of recipients who opened your email and then clicked on the link inside. An acceptable rate is around 15%.
A good reactivity rate is a sign that the content of your email is interesting and captures the attention of recipients. As a result, some recipients will click on the links, enter your website and convert (buy, register, etc.)
Casualty rate
This is the number of recipients who clicked on the unsubscribe link in your cameroon whatsapp resource newsletter subscription. If the percentage is high, it will be because there was a high number of users subscribed to your newsletter who were not really interested in the content, product or service you offer.
With a professional tool, users who unsubscribe are automatically saved on a ' black list'. Those who are on the list will not receive your future newsletters. This way you can avoid problems such as not respecting user rectification and spamming.