What does this mean for marketers?

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It didn’t take long for the feature to gain popularity, with billions of daily views in just a few months. Now, YouTube is looking to boost its popularity even further, adding a host of new features to Shorts, including new editing tools and effects, as well as the ability to respond to comments with a new video – a fun highlight of TikTok engagement.

Through Shorts, as well as across the board, YouTube is also trying to help creators monetize their content more effectively. Creators can now expand their brand and allow customers to purchase from within a short.

In addition, YouTube has followed the example of TikTok and Instagram and will allow creators to live together in the near future.

As YouTube podcasts become more profitable and offer dominican republic phone number list more features to help users get their content out there, a merger between the two seems like an increasingly better idea for any business.

So, is YouTube podcasting, or video content in general, worth using as a marketing strategy for your business? The answer is yes:

Your business can reach younger, tech-savvy audiences.
Your customers would benefit from viewing your content in audio or visual format.
You can easily turn your product into helpful how-tos or funny episodes.
You already have an optimized Content Marketing strategy and are looking to make text-based content (blog, email) more media-rich.
You've already created content that you could easily put on YouTube to take advantage of its momentum.
It's also worth considering how much revenue you can earn simply by creating a popular product and then allowing others to advertise on your show.

As MediaRadar points out , ad spending increased by more than 21% in 2021, reaching $590 million. Not a bad pie to want a slice of, eh?

If you’re planning new content in 2022 and beyond, keep this in mind: YouTube wouldn’t invest so much money into a form of content if there wasn’t a ton of market share to back up its bet. So how about factoring this into your marketing planning?

Have you ever wondered if customers are more likely to click on organic results with titles that include words like “free” or “best value”?