Use special characters in moderation. Screen iraq business email list readers know to not read all special characters aloud, like ampersands. But too many special characters in your text can result in a confusing experience.
Remember to always add alt text to your images as well. This helps users with vision impairments enjoy the full experience of your post. Writing a short, clear description of what’s depicted in the image enables screen readers to describe the image. Sprout’s Generate by AI Assist can do the describing for you by generating alt text for your post images.
Passive voice clouds the meaning of your copy. Use an active voice to craft concise and actionable social content.
For example, take this sentence: “Diligent customer service professionals can’t be replaced by robots.” Now, let’s transform it with an active voice: “No robot can replace a diligent customer service professional.” The verdict? Active voice is clearer and will grab your audience’s attention.
To edit your social copy quickly, use a free tool that detects passive voice like the Hemingway Editor.
Social media copy is often short, sweet and to the point. Network character restrictions and consumer behavior shaped social into a fast-paced channel. But there are some platform-specific cases when long form posts drive more engagement.
For example, on a channel like LinkedIn, your brand can use long form posts to build your thought leadership and credibility. LinkedIn audiences are hungry for knowledge and, in recent years, have started blending their professional announcements with personal posts. They’re willing to invest time into reading compelling content, especially if it leans into human connection.