There is a lot of information in a video to understand, such as audio, visual signs, images, movements, expressions and other elements.
Danielle shared that Google has a couple of teams that are investigating how crawlers can extract text/audio from a video to combine that information with some other elements, such as character recognition and visual cues.
By doing so, it would be easier for search engines to categorize and display them as a result. It's still early days of those improvements, but I'm already excited about what it will look like in the end. Would you like to see it?
We can agree that there has never been as much content available on the Internet as we have today.
It is possible to find all the information we want in any bosnia and herzegovina phone number list possible format, which is very good because it allows each person to choose the way they prefer to consume that information.
When it comes to brands and their customers specifically, HubSpot, one of Rock Content’s partners, conducted research on consumer preferences toward brand marketing efforts. Check out what they found out:
Here we can see that videos are number one on the list and I’m not really surprised since 60% of internet traffic revolves around videos . According to the same source, video lengths are getting shorter and shorter. Here’s another chart from Tech Smiths showing the preferred video length:
Seeing this data makes a lot of sense as to why Google is considering using search engine mechanics to display short videos (up to 5 minutes) on the results page. I honestly prefer those types of resources, as there is a lot we can explore and learn without spending too much time doing so.
Short videos can also be entertaining and insightful. Think about those DIY or how-to videos. They are much more fun than static text. People can also include music and movement, making it a way to create a deeper connection with the audience in a more engaging way as they are truly immersive.