With the speed at which technology has evolved and impacted companies (already looking at the Industry 4.0 model) and with the spread of digital marketing , organizations have been looking for help when it comes to innovating to win over customers. Organizing and automating processes and expanding their communication channels have also been a priority. Strategic consulting is an excellent way to find new methods to reach and retain potential customers.
How to start a consultancy
The starting point is to get to know the company and understand the business. Look at the customer's needs. Once the focus and the steps of the value generation process for the business have been identified, we can begin a series of procedures: eliminating waste or time, automating and increasing control of processes, planning and managing improvement projects. Guidance on how to best use a given tool, presenting new features and opportunities for business growth are also examples.
For greater efficiency in consultancy, the ideal is to provide people directly involved in the processes.
It is important to create a department or define a person responsible for monitoring dominican republic telemarketing data the project's growth. This person will validate steps, answer questions and disseminate the knowledge acquired, which greatly helps in accelerating the implementation stages.
Pay attention to the distinctions in consulting
Consulting is not Support: unlike a support channel , where purely technical responses are provided, consulting aims to provide more personalized service focused on the reality of your company and the expected results.
Consulting is not Customer Success: CS or Customer Success is a department that is as strategic as Implementation Consulting. However, in this department, consultants aim to improve the use of a solution that has already been implemented and tested.
Each company is different. With well-defined and mapped processes (or not), each one has its own peculiarities and needs. By choosing a responsible person as a focal point who will act as an accelerator in this implementation project, the consultancy becomes much more practical, quick and personalized. Therefore, there is no need to explain what you want, but rather to show what has already been done. The consultant has the duty to evaluate and verify whether the client is on the right track or not. However, the option of executing procedures requested by the client is not ruled out. However, this way, the time to complete the project will be longer.
READ ALSO: Digital Transformation: trends you need to keep an eye on
Isn't strategic consulting expensive?
Consulting is no longer a luxury item, accessible only to large companies. Nowadays, there are several types of consulting packages. They are aimed at the value that it will represent for your business and become something completely viable.
It is necessary to carefully evaluate all the stages and phases of the business process. They serve to improve the delivery of better results. Therefore, here is a warning: be careful not to worry too much about reaching the end of the project. Putting the cart before the horse can end up preventing the proper progress of the implementation, ok?
In any case, don't worry. The consultant will not take over your company. In addition to the professional ethics involved, decision-making will continue to be the responsibility of the company's management.
Consulting and the benefits of strategic implementation
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