Underestimating the importance of analytics.

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Pay attention to omnichannel — a combination of several channels for promotion and sales. This can be a combination of offline stores, online stores and marketplaces, as well as delivery through various courier services.
Without accurate data, it is impossible to properly evaluate the effectiveness of your marketing strategy. Even small errors in data evaluation can lead to incorrect conclusions and ineffective actions.
How to avoid:
Use advanced tools for data analysis: Google Analytics, CRM systems, social media france phone number list analytics. Be sure to set up conversions and sales funnels to track the effectiveness of each campaign.
Integrated Marketing
Recommendations for risk reduction
To minimize risks and improve the effectiveness of your marketing strategy, you need to regularly adapt your approaches, monitor results, and be prepared for change.