Use this data to find influencers on Twitch

Dimaeiya333 · Post by **Dimaeiya333** » Tue Jan 21, 2025 4:22 am

Twitch is an important platform that you should definitely consider for your influencer marketing campaign. For this, it is extremely important to know the latest statistics and examples of best practices. Accordingly, we have summarized both the statistics and five successful examples of influencer marketing on Twitch for you on the Kolsquare blog.

Key points
44 billion minutes of content are streamed monthly by 30 million daily active users on Twitch
Twitch is dominated by men: 81.5% of Twitch members are men
The top five best practices of Twitch influencers are: Shroud, Valkia, Ninjy, LoserFruit and Summit1g

There are many reasons to invest in influencer marketing on Twitch. The following statistics clearly show how lucrative advertising on the live streaming platform can be . You should also keep in mind that users love r&d directors email database live content . For example, 80% of users prefer live streams over traditional content, such as blog posts. Twitch is also a great way to diversify your audience and expand into global markets.

What is Twitch and how does Twitch influencer marketing work?
Everyone knows Facebook, YouTube, Twitter and Instagram, while TikTok is also becoming increasingly popular. But do you know Twitch? The website, known as a live streaming service, was launched in 2007. At that time, the platform was still called “Justin.TV” and was initially launched as a streaming service without a specific genre. By sharing content in real time, the platform creates a close relationship and a connected community between users because they can really participate in each other’s lives . Seven years after its launch was the turning point for Twitch: in 2014, Twitch began to develop into what it is today thanks to extensive investment. Since then, the network has grown by 23% per year. This has made Twitch the 26th most popular website worldwide and the 13th in the United States.

Influencers are Twitch users who have a large following and stream a lot of live content, just like on any social media platform. You can mainly find live gaming and e-sports topics , but also music content, and some vlogs like “In Real Life” or “A Day in the Life” are popular on Twitch.