Defining a “hot” lead for your company
One of the important purposes of launching marketing automation and internal sales is how to increase "potential customers who are beneficial to your company",
that is, "hot leads". And to increase this "hot line", you need to define what is "hot" for your company.
Although we often hear marketing questions and support the introduction of MA tools,
many companies have not fully defined the conditions of this "hot sale".
In the aforementioned “companies with unclear conditions”, judgments are made only at the audit level,
and in many cases, based only on the crude factor of “when the quotation request comes; it’s hot”.
Exam Level
The review level is used to define the level of consideration of a prospect to buy their product or
service and understand their level of concentration.
For example, it is good to measure the level of consideration like the germany telegram number database BANT condition. However, if you can grasp where the prospect's consideration stage currently stops, as shown in the figure below,
you can determine the level of consideration and set the status to some extent. You can implement a method that will take you to the next stage.
* BANT Conditions: A method of segmenting sales projects by focusing on four conditions: budget, decision-making power, necessity, and introduction time