So it turns out something like this

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How can HubSpot's experience help you? Think about the information needs of each segment of the target audience. Create a series of materials, and in each one, encourage those who are concerned and interested to receive a newsletter on this specific topic. Work out a chain of letters: let it contain a lot of benefits, advice or solutions that cover the audience's pain. Start selling with the 3-4th letter: weave information into useful texts about how exactly you can help solve the problem.

Articles and newsletters for such narrow segments work for a very long time.

The tasks of the content marketer profession
A content marketer begins his work with the obvious: a thorough study of the target audience, segmentation, and a deep understanding of the information needs of each segment.


Marketing

studying the target audience and creating a USP - a unique selling proposition of a specific product/company/brand;

search for channels for each segment of the target audience: where usa email list do they go? what do they read? (what social networks, media, telegram channels)

deciding what content goes on which channel, how to convey the value proposition

Content

creation of a content matrix and content plan for each channel;

creation of a content matrix and content plan for each channel;

Marketing creates meanings, and content packages them. And again, marketing delivers these meanings (paid advertising, placement in target communities).