How to optimize your content with the new Google update?

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But they also realized that they couldn't always develop the conversion strategy at the same speed , meaning that with the new update, it becomes even more important to understand what really generates value for your audience.

There are several best practices for building an efficient SEO strategy, which can be used even more objectively with the new update. Having a well-structured, quality and easy-to-read text is the first step!

Hierarchy of information on the page
When a user reaches your content through an Internet search, they are likely to scan it before reading it: dynamically, they want to be sure that they will find the right answer there.

For a positive user experience, it is essential to structure the page with headings, subheadings and topics.

This way, you can divide your content into smaller sections and, consequently, make it easier for users to access the information they are looking for. After all, long paragraphs and poorly divided brazil phone number list sections encourage users to leave the page and look for the answer elsewhere.

Exchange backlinks with other trusted sources
When it comes to trustworthiness and becoming a reliable source on the Internet, it's almost impossible to build that authority alone. After all, if every company or brand specialized in different topics, we'd have a lot of similar information everywhere – exactly what Google is looking to avoid with this new update.

That's why a backlink strategy can be a great alternative! They work as a great reference for Google: if a website that already has a good reputation on the search engine forwards links to yours, Google tends to trust your site more .

On the other hand, directing your users to the original source or one that already has an established authority on that topic can also make a good impression on the search engine.

That is, if Google considers that source to be trustworthy and directs its users to it through search, it is very likely that the redirect links present in that source are also trustworthy. Therefore, make sure to indicate trustworthy sources in your content and find good partners to place your links.