If you have an online store, make sure that the user can get to the product page from the search in a maximum of 2 clicks. To do this, add categories and filters to the menu.
Amazon uses nested menus with intuitive filters to simplify your search. Airbnb offers quick search with suggestions, reducing the time it takes to find the information you need.
website usability
4. Design and readability
Aesthetics and usability of content directly influence user behavior. Poorly australia phone number list thought-out design can scare away visitors.
How to check:
Steps:
Analyze the contrast between text and background.
Make sure the fonts are large enough and easy to read.
Make sure that important elements (buttons, links) are highlighted visually.
Metrics:
Average session length.
The percentage of users who read the page to the end.
Recommendations:
Use no more than 2-3 primary colors.
Add spaces between blocks of text.
Infographics: How to Choose Fonts for Your Website
Cases: Navigation in large projects
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