A Day in the Life video created by an UPS employee that was reshared by the brand

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3. UPS
UPS effectively leverages user-generated content (UGC) from frontline employees and satisfied customers to enhance brand awareness.


By featuring employees prominently in their TikTok strategy, UPS highlights portugal business email list their unique backgrounds and personalities, fostering a sense of community. Similarly, UGC from happy customers sharing personal stories about their UPS carriers strengthens emotional connections.

This strategy not only generates significant impressions and engagement but also differentiates UPS from competitors. According to Sprout Listening data, UPS enjoys higher sentiment than its top rivals, along with a 93% share of voice, showcasing how UGC contributes to a powerful competitive advantage on social media.

Take your brand awareness strategy to the next level
Building buzz around your brand takes an eye for both experimentation and data. Try new things, report on what works, rinse, repeat.

And when the workload gets too high, try automating some of your routine responsibilities. Sprout’s scheduling and analytics tools can remove bulky, manual processes from your day-to-day so you can focus on creating new brand awareness strategies that gain and retain loyal followers.

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