Knowing the main newsletter design trends

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In advertising, there is the theory of primacy effect and ultimacy effect. This theory states that the first and last images broadcast by the media have a greater capacity to stimulate the relationship of thoughts in the minds of their audience. In addition, the ultimacy effect adds another ability, that of recall. The last part of the announcement or news item will be the most remembered . That is why it is so important that you take proper care of the sticky footer in your emails. of this year is essential. Email marketing is one of the most effective forms of results-oriented marketing. Hence the potential to discover what will work and what you need to fix. In any email strategy, newsletters are a fundamental element. Therefore, if you want to get the maximum response, it is interesting to look at the new trends that are coming this year 2020.


Trends that seem to be focused on generating manufacturing email list an instant response from potential customers. TABLE OF CONTENTS Email Marketing continues to grow in 2020 The newsletter as the central axis of any strategy Changes require adaptation Top newsletter design trends 1.- Customized for each type of user 2.- Specific shareable sections 3.- Feedback from the newsletter 4.- New way to integrate social networks 5.- Interactive emails 6.- Use of illustrations 7.- Primary color CTAs Email Marketing continues to grow in 2020 Email marketing is rapidly growing as a powerful marketing tool for small businesses. And it's also a great way to attract customers' attention. Small, and even large, companies already rely on this medium. According to research by the McKinsey consultancy, email, and newsletters in particular, are 40 times more effective at attracting new customers than Facebook or Twitter .