What is the HubSpot Partners Program?

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If you've heard about Inbound Marketing strategies , you've probably heard about HubSpot. This platform has created an innovative partner program where it provides its members with everything they need to develop a client attraction agency.

In 90 countries around the world, more than one agency has made the decision to become a HubSpot partner ( 3,300 and counting! ).

These companies have realized that the methods of reaching marketing with stockholder database customers that have been used for years no longer have the same effect. They have also noticed that habits have changed over time, which represents a huge challenge. They have discovered that a simple demographic segmentation is not exactly the most adequate way to know what the audience is looking for.

What is the HubSpot Partners Program?
This is a complete program that will prepare an agency to market the HubSpot platform and thus obtain benefits with each sale they close . The model is very complete and has 3 key steps in its implementation:

1. Every new HubSpot partner is given a plan to help them succeed

Starting with extensive training for all agency members, they are given a complete induction into Inbound Marketing, with the aim of directing and combining all their efforts with the methodology and help of the platform. At the same time, they are given training in all products and have an exclusive coach to assist them in building the offer and correctly executing their plan.

2. Getting new business

The second step is intensive training in various sales topics - with the collaboration of a specialist - to help new members obtain business opportunities. This includes a large library of materials that will help them achieve new sales.

3. Boosting customer retention and generating a higher return on investment

Through virtual events and forums, new HubSpot partners can share experiences and compare their agency with existing members of the program, to identify areas for improvement. This is a unique networking opportunity to build relationships and gain knowledge.

HubSpot Partner Levels
If what you have seen so far is enough motivation to want to be part of the program, you will like to know the different levels it offers, depending on the sales range reached by the agency.

Silver : This level includes the benefit of having the agency listed in the Partner Directory , which means more visibility and opportunities to attract new business. You also receive early access to new products and can apply for strategic partnerships for your agency.
Gold : Get the benefit of using the recruiting tool, participating in the HubSpot blog , amplifying content through social media, full access to the annual #INBOUND event , and an invitation to the annual Partner Day event.
Platinum : Benefits of this level include a new downloadable badge , adding your logo to your tier page, having a Hubspot.com page, publishing case studies, and participating in an agency M&A program.
Success stories from agencies that have joined HubSpot Partners
These are just a few of the cases that tell about the effectiveness of Hubspot .

MAS Digital: This agency located in Guatemala has been a member of the program for some time. Due to the resistance in Latin America to enter the digital environment, as traditional practices have lost effectiveness, the company decided to train through HubSpot, achieving significant changes. Its CEO, Estuardo Ochoa, cites how user-friendly, intuitive and easy the platform is.
Grou : Roberto Madero, CEO of this Mexican agency, also talks about how powerful the Inbound methodology seemed to him. The agency began using the tool internally; first to increase its positioning and then to increase its sales, achieving surprising results. Then it began to generate more leads and today it also trains other agencies.
Making Experience : Roberto Jasinski says that his clients have been impacted in a very positive way, because they are doing marketing in a smarter way.