The Email Marketing that is coming

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Nowadays, we receive several emails from different brands about promotions or product launches in our inbox, but the philosophy in this area is changing. This post will help us to know the trends that will be most applied in Email Marketing during 2017.

As far as the use of email marketing in companies is concerned, it components of a job seekers database must be said that the trend is really positive; studies claim that this year the budget allocated to Email Marketing by companies will increase by 68% , that is, more than 2 out of 3 companies will invest more money in this technique compared to 2016. Why? Well, companies are deciding to invest efficiently and, given that Email Marketing is the marketing tool with the highest ROI (Return On Investment), it would be detrimental to your business to leave it aside when it comes to your business strategy.

That said, here is where companies will focus their email marketing strategies next year:

What will be the emailing trends for 2017?

Responsive emails : essential. If it was already important in 2016, it can be considered mandatory from 2017 onwards . Recent data from Gartner states that 3 out of 4 emails are viewed on mobile devices, so an optimal format for viewing will be more pleasant for the recipient .
The Email Marketing that is coming

Inclusion of animated GIFs and use of storytelling: it will be very common to see animated GIFs in the emails we receive from companies whose newsletter we have agreed to receive. GIFs are a very nice element and accepted by users (as long as it is appropriate) and can lead to an interaction between company and client that will benefit you. Storytelling is a trend that consists of relating your product to a story . This technique is based on the fact that stories or tales remain in the mind of the recipient for longer and help them better understand the message.
Simplicity : Emails with a higher opening rate share characteristics:
Short message subject → 4 or 5 words.
Short message length → between 50 and 125 words.
Visible and understandable text format → We also find some fonts very, very nice, but we must understand that our clients may find them difficult to read, which leads to closing the email.
Inbound marketing : something we will see a lot of this year will be the transformation of the idea of ​​doing e-mail marketing; the move from Outbound Marketing to Inbound Marketing. Inbound Marketing is oriented to attracting the client instead of chasing them (as Outbound marketing or traditional marketing does). The idea is that the client does not limit themselves to seeing the email and visits your website . How can we do this? By sending attractive, subtle and personalized messages. The integration of links to social networks in the email is also an Inbound Marketing strategy; the point is that the user knows more about the brand and the products.


Personalization : personalizing your messages will be essential in 2017. By personalization we mean getting closer to the client's recipients, making them feel unique and special. Two techniques that could help achieve a high level of personalization are including the name of the recipient in the email and the name of the person who usually contacts that client. Although it may seem like it will take you a lot of time, specialized e-mail marketing companies like Mailify reduce it to a matter of seconds. In other words, you will need to be more creative, but with fewer words.
In short, we can conclude that the trends for next year h