SEO Chronicles | Content for social networks

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LinkedIn is a platform for business, professional contacts and, ultimately, for boosting our careers or making our working life easier. That is why companies on LinkedIn use this tool, especially if their activity is based on B2B relationships or the sale of intangibles.

If you are planning a content strategy campaign and you don't benefits of reaching overseas chinese consumers in europe know how valuable this channel would be for your objectives, this list of types of companies on LinkedIn could be very useful:

1. Enterprise software development companies.



These companies find LinkedIn to be the ideal environment for better targeting their messages: always looking for new clients and retaining existing ones, they use this social network to direct their messages to specific positions, such as heads of development, CRM or IT, for example. In this way, they ensure that their offers can reach the decision-makers of the companies and the public that understands what they are talking about.

2. Universities and study centers.





One of LinkedIn's purposes is to help boost your career. In this sense, universities and study centers thrive on the social network, not only by publicizing their academic offerings for those seeking to pursue a postgraduate degree, but also by publishing valuable information for potential students or alumni. Whether through an infographic or a column by a prestigious academic, this helps the institution validate itself as a reference in research and expertise in certain fields.

3. Marketing companies



What better way to demonstrate that you are a good marketing company than by correctly using digital tools to promote your own company? In addition to this fact, marketing firms can more easily find their stakeholders on LinkedIn. Not only will they have the opportunity to promote themselves on this social network, but also, more than one meeting can be arranged.

4. Law offices







Many companies need legal advice, which is why several law firms offer their professional services on LinkedIn. And not only that, this digital channel allows its associates to upload their respective resumes and areas of expertise, so that those who want to do a quick review of the firm's services can have a kind of online catalog of its professionals.

5. Banks and financial institutions





These types of companies can benefit mainly from LinkedIn in two ways: the first is the opportunity to publish various columns and financial analyses on a social network that, unlike others, allows for in-depth content. The second, on the other hand, is the possibility of personalizing messages for different types of professionals or companies that may need their services. Thus, for example, a message can be prepared for a soft loan for a medium-sized company, addressed to managers and decision-makers of the same; or for a loan addressed to business owners who want to begin to internationalize their operation.

6.- Audit firms







In this case, the argument is obvious: if you work auditing firms, the least you can do is communicate in the space where they are located. LinkedIn will be the space to demonstrate with numbers and facts that you know what you are talking about.