Malaysia: A digital marketing growth story

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The rise of Malaysia is a fantastic story. The country’s annual GDP has increased from about $94 billion in 2000 to an estimated $336 billion in 2020. However, this has declined from the 2019 estimate due to the impact of COVID-19. But the growth story remains intact with the increasing use of internet connectivity, smartphones, and social media services. If fact, it can be said that Malaysia is in the best position in the cycle. Malaysia has also made it easier for foreign businesses to start up and prosper in the country. Some of the features are: low corporate income tax rates, a highly educated workforce, reduced administrative burdens on businesses, and well-developed infrastructure. All of these changes bode well for marketers and marketers. Let’s look at some opportunities.

The rise of e-commerce is probably no surprise. Half of all estonia telegram number database purchases come from mobile devices. COVID has certainly accelerated an already strong trend. Marketers who really want to make a difference should not only focus on digital strategy, but also put resources into mobile and really get in front of their audience. With Android being the winner as a smartphone operating system, other thinking should be centered around strategizing there as well.

Social media continues to gain ground in Malaysia. Facebook is the medium of choice and in a COVID world, this share will only continue to expand. As individuals need to connect indirectly, Facebook strongly meets this need as there is already a tailwind in usage. With Facebook having close to 85% market share, no digital marketer can afford to ignore SNS to attract buyers. Youtube also continues to see strong numbers as video becomes an increasingly larger source of users.

Other strategies that cannot be ignored are Google in search and WhatsApp and WECHA using messaging. Gains in messaging have been particularly strong as social distancing remains the norm across most of Southeast Asia.

The ideal way to conquer Malaysia is to go with an established partner. BowNow offers Marketing Automation (MA) solutions that drive results for your product or service across the region.