What is Google crawling and how it affects your website

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Crawling is a fundamental concept in SEO. The concept of crawling associated with Google is, in essence, the explanation of the complete functioning of the search engine.

Understanding crawling is important to understand how Google reads and evaluates our website. In the following post we analyze what crawling is and what influence it has on our SEO strategy.

What is crawling?
Crawling is the process that Google uses to visit all the pages on a website, also following all the links it finds along the way. Once the crawling process has finished, the search results are displayed, sorted based on the SEO criteria used by the search engine.

How does Google use the crawling process?
Google uses the crawling process to analyze millions of websites and display the information to the user. The crawling process is not only useful for Google, it also benefits the user and the webmaster.

For the user, the crawl ensures that the information they will see on the skype database will be the most appropriate in relation to their search; for the webmaster, the crawl robots ensure that well-done SEO work will improve the website's positioning.

Bots or spiders and the crawling process
The tools that Google uses to evaluate websites are known as spiders, bots or crawlers. Spiders are basically gigantic servers that, based on programs that apply Google's algorithms, evaluate millions of web pages in a matter of tenths of a second.

Spiders are the ones that actually crawl websites related to the search; once they are detected, they are placed in the SERPs based on the algorithm's criteria.

What bots does Google use?
Google uses around twenty bots to crawl all the content on the Internet. Some of the most specific ones evaluate ads, images, videos, applications, etc. However, the two best-known bots, and the most useful for the web, are the following:

Googlebot: This is the traditional Google robot, the one used to evaluate websites displayed on a desktop computer.
Smartphone Googlebot: This is the specific robot that we use to order mobile searches.
Google Search Console to check the bot's work
As users, we can also control the bot's path on our website. Google Search Console shows us all the pages on our website that are crawled by the Google robot, and those that have not been crawled. If one of your pages has not been crawled, Google Search Console allows you to notify the search engine that, in future searches, that page should be taken into account.