Its objective is to identify the probability

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This variant is known as eNPS and measures the likelihood that employees would recommend the company as a place to work. The goal is to gain loyal customers who become brand evangelists rather than mere consumers. Implementing NPS surveys into your marketing or customer experience strategy can also be used to see how you are doing compared to your competitors. How to calculate NPS Now that we have clarified what the Net Promoter Score is, it is interesting to know how this metric is calculated and what conclusions can be drawn from its results. Once the survey has been carried out and the results analysed, you can find out the proportion of customers: Promoters : Those who are very satisfied and would recommend your brand. Passives . Clients who are neutral. Detractors : Those who are not satisfied and are very likely to give a negative review.


In any case, the first thing to do is to carry out nursing home care service email list an appropriate survey that is tailored to the information you wish to obtain. Afterwards, the results can be analysed and conclusions can be drawn. Conducting an NPS Survey NPS Survey ExampleNPS surveys are relatively easy to create, but it's a good idea to think about the long-term use of the data when deciding how you'll manage them. For example, survey software can make this process much faster . However, it may limit your ability to take action on the results because it only measures one metric. On the other hand, customer experience management platforms allow you to track all the interactions your company has with its customers, both current and potential. Later, you can use the data from the Net Promoter Score to see which touchpoints have higher scores and which have lower scores.