8 Components to Consider in the Content Plan

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A content plan helps to manage, organize and work organically on the content of a company, product or service. Content is the heart of the connection with our audience, and knowing how to work on it creatively, place it on the right channel and distribute it efficiently are essential elements for the success of any marketing strategy.

Now, what components should you take into account when working on your content plan?

1.Define the audience and the tone.
All brands communicate relatively the same thing to what makes overseas chinese in australia data valuable asset their consumers: that their products or services will provide them with great experiences, that their opinion is important, that they want to add value to their lives… but how they do it is what makes the difference. To develop the right tone, it is important to do a detailed study of the client: how old they are, their hobbies, job, problems, concerns… And only after that establish a tone that will be used in each piece; both in language and in graphics.

Components to consider in the Content Plan

2. Publication calendar .
Frequency is key when it comes to your content plan . Users are up to something different every day. Is your brand present? Plus, it's great for taking advantage of important dates and anniversaries. The structure of a publishing calendar will help you always be prepared and have the freedom to act spontaneously sometimes.



3. Inclusion of videos.
Don't forget to include videos in your content plan . People prefer to consume videos over other types of material to educate themselves or have fun. They don't necessarily have to be complicated or very long. One-and-a-half-minute videos made with an online application and published weekly will suffice. Remember to take advantage of viral content and memes .



4. SEO optimization.
Conduct an analysis of the keywords for which your brand wants to position itself and choose those with medium demand that will help you climb positions in search engines organically. Include them as hashtags, in your blog posts, in the tags, URLs and texts on your website.



5. Blogging.
A great piece of content that will work for any stage of the client and will definitely help you rank is blog posts. You could create a corporate blog and include them in your content plan by publishing them periodically, optimizing them for SEO and promoting them on your social media channels.



6. Email marketing.
As a powerful conversion tool, email marketing will be very useful in your content plan. Consider sending a monthly newsletter informing about your blog posts, special offers and promotions. The most important thing is the Subject. It should be short, concise and inviting to open the email. Also optimize the design and copy, remembering that it should look good on mobile.



7. Promotions and special offers.
Mark the days on your calendar when you will be running special offers or promotions, as this will boost your content plan and build customer loyalty, while attracting the attention of potential customers.



8. Creativity.
If your content plan seems boring, repetitive, and if you were the target audience you think it wouldn't attract your attention... It needs to be revised. Even if there is a structure, schedules, calendar and parameters, you must also do creative work that connects with your users and helps, impresses and satisfies them.



Put these simple tips into practice with your marketing team and make sure to constantly measure the results to make the necessary improvements month after month. Although it is a plan, it does not mean that it is not flexible. If you had planned a blog post, but on your Social Networks a follower asked about a specific topic, make the post answering their question! They are probably not the only one. Take advantage of the interaction to find out what your audience wants.