It's something you can't overlook if you want to be successful

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To achieve this, the CTA you include in your email must be clear. At the same time, it must ask the recipients to perform a simple action. And it must start with an action word, that is, a verb. Writing effective CTAs is one of the best ways to improve the texts of your emails, as they must be short, friendly and easy to understand . It doesn't mean that it's hard to sell in every email. You can ask readers to read an article on your website, share the content in your email, or take a survey. This will help to empower your subscribers, making them more likely to take action when you send a sales offer. Last but not least, remember that consistency builds trust, and trust leads to conversion . Make sure you align everything across each email and entire campaigns to deliver a consistent experience for your users.


If you run email campaigns, you need to learn chemical manufacturers email lists how to interpret email marketing metrics properly. This is key to knowing what you've done well and what you need to improve to get the best results You need to know how to take advantage of the real-time data that these types of tools offer. And to do that, you need to know how to analyze them. These percentages that you will find are the ones that will help you work on your next campaign. between November and December 2019, it indicates that almost 80% of marketers reported an increase in email engagement over the past 12 months . Given this high demand, it is necessary to interpret email marketing metrics correctly. TABLE OF CONTENTS Metric-friendly messages Average ratios of the different metrics Learn to interpret email marketing metrics 1.