As a digital marketer, Melissa’s two main expenses are her team’s labor and software costs.

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If they're still confused, brazil b2b leads Melissa has them do a "five senses" exercise. Ask clients to write down what their brand would taste, feel, smell, and sound like if it were tangible. For example, a soap brand might describe their soap as tasting refreshing or classic, feeling creamy, smelling fresh, and sounding like a babbling brook or rushing faucet water.

While the previous position provided Melissa with valuable experience, she had to learn new skills, such as managing a small budget and understanding that marketing may not be a top priority for many of her small business clients, as they tend to be more focused on core operations.

Melissa came from a corporate background and her department had a multi-million dollar budget, so when she became her own boss, she had no idea how to properly set up agency financing.

She quickly realized that she needed to hire a bookkeeper to handle the financial aspects, especially since she didn't know how to classify certain expenses, such as media spending.

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