Free SEO Tools to Position Your Website

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If you're looking to improve your website's SEO, you probably know that performing an SEO audit is essential to achieve this. In this guide, we share our experience as experts in Digital Marketing and present you with 20 free SEO tools that will help you identify technical errors on your website and get ideas to improve its positioning.

Portent's SEO

Portent's SEO is a useful Google Chrome extension that allows you to analyze the On-Page SEO of a specific URL quickly and easily. Simply enter the URL, click on the extension icon in your browser, and you'll get key information such as the title, meta description, headings (H1, H2, H3…), image ALT attributes, and canonical links.

Ahrefs Keyword Generator

Ahrefs, known for its excellence in SEO tools, offers a car owner database Generator that excels at providing estimated monthly search volumes, a detail that few free tools offer. This tool is essential for keyword research and helps you find the right keywords for your content.

SeeRobots

SeeRobots is a Google Chrome extension that allows you to quickly check the indexing and crawling status of a specific URL. If the icon is all green, it means the website has an “index, follow” tag. If it is all red, it indicates that it is tagged as “noindex, nofollow,” which will prevent it from being indexed by Google. If you see both colors, further investigation is needed to troubleshoot indexing issues.

PageSpeed ​​Insights

The loading speed of your website is a critical factor for SEO. PageSpeed ​​Insights is a Google tool that evaluates the speed of your site and provides you with recommendations for improving it. A fast website can make all the difference in your rankings, especially if your competition is similar in quality.

Schema Markup Generator

Structured data markup (Schema Markup) helps search engines better understand the content of your website. These codes can identify specific elements such as recipes, events, FAQs, product reviews, and more. The Schema Markup Generator helps you easily generate the necessary code for these elements and allows you to validate them to make sure they are implemented correctly.

Google Search Console

Google Search Console is an official Google tool that provides valuable technical information about your website for free. It lets you know your website's overall performance, the search queries you appear for on Google, crawling or indexing issues, and more. You can also submit a sitemap to make it easier for Google to crawl your site.

Ahrefs Webmaster Tools

Ahrefs Webmaster Tools is a free tool from Ahrefs that audits your website for technical issues and provides suggestions for improving SEO. It offers organized, graphical reports on things like heavy images, broken links, incorrect canonical tags, empty titles, and more.

Robots.txt Checker

The robots.txt file is essential to allow Google to index your website. Merkle’s free Robots.txt Checker tool allows you to check if your robots.txt file is configured correctly. Making sure everything is marked “Allowed” in green is essential to allow Google to access and crawl your site correctly.

Plagiarism Checker

Duplicate content can negatively affect your SEO. Although Google does not directly penalize duplicate content, it can decrease your visibility in search results. Plagiarism Checker is a useful tool for detecting duplicate content. If you commission content from writers, this tool will help you check the originality of their texts.

Free Backlink Checker

Tracking inbound links is crucial to your SEO strategy. While Google Search Console offers information about links, SEOReviewTools’ Free Backlink Checker is an additional tool that shows the websites that link to you, whether the links are dofollow or nofollow, the authority of the linking site, and the anchor text used.