Is a marketing agency still necessary in the age of AI?

[shukla7789]

Artificial Intelligence , Digital Marketing , Posts about Advertising Agency , Posts about Media and Social Networks
Nowadays, what we see most on social media is posts generated by artificial intelligence! There is AI to produce images, videos, text, dubbing... It is no wonder that platforms like Meta are already developing ways to identify content generated by generative artificial intelligence .

However, the question remains: is it possible to do social media without humans? Would this mean the end of content producers and marketing agencies? The answer is simple: no! So much so that a study by Kantar shows that 67% of marketing professionals feel optimistic about these new technologies.

Anyone who thinks it is possible to do without human labor probably does not understand the real role of strategic content production, which goes far beyond creating a pretty image, with a cool text and uploading it to your company or business's social network.

I prepared this text so that you can understand, once and for all, why marketing agencies and content producers are still essential for an effective social media strategy. And to show you how to office 365 database this partnership bear real fruit for your business. Come with me!


There’s no point in hiring a marketing agency for the wrong reasons
In my experience working with Digital Marketing for over 10 years, it has been very common for some clients to hire an agency with the sole aim of keeping their social media accounts active. Without any idea of ​​where they want to go with their posts, nor in-depth knowledge of the audience they want to reach.

In this case, the work of human beings can really be replaced by that of artificial intelligence. After all, if it’s just for “posting for the sake of posting”, why not ask a ChatGPT to write the text and a Midjourney to generate the photo, right?

However, there is no quality content generation that is 100% carried out by AI. Every product or service is produced based on demand, the need of a human being.

And only a human can understand the nuances and deepest desires of another human, developing publications that add value to the target audience, are strategic and humanized. Things that a robot will never be able to do.


So, understand that quantity is not quality! Rather than filling your business profile with generic posts that don't generate value, it's better to only publish content that will really communicate with your target audience and bring results.

Social media is a four-handed job
Just as there is no point in outsourcing the content of your social networks to AIs, simply passing the work of producing posts to the marketing agency, without supplying it with material and information, is also an ineffective solution.

Obviously, marketing professionals will do a SWOT analysis to study their market; develop a persona study to get to know their target audience and think of an inbound marketing strategy that is in line with their consumer's purchasing journey.

However, no one knows your business or company better than you do! So, for this to work, you need some information to fully understand what you sell:

What sets your product or service apart: how does it stand out from the competition? Why is it more expensive than other similar options (if applicable)? What specific features should we highlight?
What is the reason for your company’s existence: what is your why? What led you to found this venture? What needs and problems of the public do you seek to solve?