What's happening with artificial intelligence?

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Marketing and Artificial Intelligence 1
Some of these types of AI have been around trinidad and tobago b2b leads for a long time. For example, if you’ve ever used Google Analytics to figure out attribution, you’ve already used artificial intelligence for regression analysis. If you've ever used marketing mix modeling, it's also regression analysis. Anything that uses data to calculate the source of a result is regression analysis.

Classification has also been around for a while. AI can sort, label, and filter data in thousands of different ways.

But generation, or generative AI, is new in the field. It can create images, sounds, text and videos. It was even used to create Coca-Cola’s latest AI commercial, using only some human resources.


Each type of AI brings benefits to marketers, helping us work better, faster, and gain deeper insights into our data. Using these mechanisms to instantly sort data, analyze performance, or generate content can save time and money.

Best of all, AI can help you be more productive. This is a boon for solopreneurs, small marketing teams, and corporate giants alike.

All these benefits have their drawbacks. If AI is so good at these tasks, some will wonder whether we still need human marketers.