Instagram Reels: 6 Tips to Capture Attention

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Since TikTok's global launch in 2018, the platform has been gaining huge ground, especially among Gen Z users. In response, Instagram launched Reels to try to regain the audience it lost to its rival. Although the Reels vs TikTok battle remains close, it is important for companies to master the Reels format to continue building their brand's online presence. From Kolsquare we give you six valuable professional tips on how to use Reels and more successfully reach your target audience on this social network.

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Key points about Instagram reel videos
Reels on the Instagram app are a feature that allows users to create and discover short, creative videos of up to 90 seconds.
Reels are designed to be viewed vertically, so you should ideally film your videos in a 9:16 aspect ratio and at a size of 1080 pixels x 1920 pixels.
Instagram boss Adam Mosseri wrapped up 2021 by announcing an even greater focus on Reels as a key growth area to maximize engagement . In a video posted on his channel, he stated: “ We’re doubling down on our focus on video and consolidating all of our video formats around Reels .” With consumers shifting broadly towards short-form video , Instagram is struggling to keep pace with competitor TikTok.


Since then, the platform has been automatically converting shorter videos into reel clips to expand reach and exposure . According to industry rumors, Instagram will eventually ditch the traditional flow of fixed posts in the feed and open a full-screen reels/stories feed. So, without further ado, here are six pro tips on how marketers and brands can increase their engagement through reels.

What does a reel mean on Instagram and why should you integrate them into your marketing strategy?
Reels on the Instagram app is a feature that allows users to create and discover short, creative videos. These videos can be up to 90 seconds long and include elements such as music, special effects, text, and other ed training directors email database iting tools to make them more engaging and dynamic. Reels have become a popular way to share entertaining and eye-catching content on the platform.

Integrating Reels into your marketing strategy can be beneficial in several ways:

Attracting a younger audience: The reel format is especially attractive among younger audiences, so if your target market includes young people and teenagers, using reels can help you reach them effectively.
Creative promotion of your products or services: By creating eye-catching reels for people on Instagram, you have a greater chance of getting your message across more effectively, since by gaining their attention, you will be able to more successfully showcase the benefits of your brand's products. To do this, you can create tutorials, visual demonstrations, or humorous content that explain how your services work. One way to boost the reach of these reels is by collaborating with content creators on Instagram who have a large, engaged user base. In this way, the influencer will create a reel with your company's services, which will convert their followers into potential customers of your brand.
Increase engagement with your target audience: Instagram reels are a great way to encourage engagement with your audience. The best way to do this is by asking followers, for example, to answer questions, participate in challenges, or share your reels on their stories. All of these actions will increase visibility, engagement, and give your content greater reach.
Take advantage of current trends or challenges: Reels allow you to create posts that go hand in hand with trends, increasing the possibility of your content going viral. If so, your content could reach new people/customers on Instagram.
Increase visibility: Reels in the Instagram app have the ability to appear on specific pages such as the Explore section, meaning your content has the chance to be seen by users who don't follow you, thus increasing your brand's visibility.