Examples of committed initiatives led by influential women

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The digital age has transformed influencers into true agents of social change. They leverage their influence on various platforms to shed light on crucial causes and initiate impactful projects. Let's discover together how some of them drive progress and social innovation.

Fighting climate change: Greta Thunberg
Greta Thunberg (15 million followers on Instagram) , although best known as the environmental activist who is an influencer in the traditional sense, knew how to use social media to mobilize millions of people around the issue of climate change. Her “Fridays for Future” initiative “began with solitary school strikes in front of the Swedish Parliament and grew into a global movement in favor of climate action. Her ability to use her platform to raise awareness and encourage young people to demand that their governments take action demonstrates the power of social media as a tool for civic participation.


Mental Health Support: Zoella
Zoe Sugg (9 million followers on Instagram) , better known by her alias Zoella, has openly discussed topics relating to mental health and wellbeing on her social accounts. By using her influence, she encouraged open discussions about anxiety, depression and stress , thereby breaking taboos and helping to normalise seeking help for mental health issues. Her collaboration with mental health charities and her commitment to sharing her own personal experiences have inspired her subscribers to take care of their mental health and support those who are struggling.


Humanitarian Action: Lilly Singh
Lilly Singh (14.4 million subscribers on YouTube) , an influential figure on YouTube, launched the #GirlLove initiative , aimed at combating girl-on-girl hate in schools and on social media . Through this initiative, she encourages girls and young women to support each other, celebrate each other’s successes and put an end to toxic female rivalry. Funds raised by #GirlLove quality directors email database are intended to support girls’ education in underprivileged regions , in partnership with organisations such as the Malala Fund. Singh demonstrates how social media platforms can be used to promote solidarity and women’s empowerment.

These initiatives illustrate the diversity of causes that influential women can support, ranging from the environment and education to mental health and humanitarian action. Their ability to mobilize, educate and inspire their followers makes influential women key players of social change in our modern society. As opinion leaders, they have the power to launch movements, change perceptions and take concrete action for a better world.

Collaborations between influencers and brands: the importance of debates to promote gender equality
In the context of International Women's Day, collaborations between influencers and brands take on a particular dimension. They offer a unique opportunity to raise public awareness of gender equality and promote initiatives that support women's rights.

A powerful awareness tool
Influencers, thanks to their large audience and their ability to engage their community, are powerful vectors of change . By collaborating with brands that share their values, they can spread strong messages and influence their audience's behaviors.

For example, a clothing brand may choose to collaborate with a feminist influencer for a special “Women’s Day” campaign. Together, they can create a capsule collection and part of the proceeds will be donated to an organization that fights for women’s rights. By promoting this collection, the influencer is raising awareness among her audience about the cause and encouraging her followers to support the initiative.