How Businesses Can Use SearchGPT To Drive Traffic

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Some marketers and business owners might be panicked about this shift from website rankings to AI-powered searches. Change — it always has an element of anxiety about it. But as the light shines on how the potential future of answer search engines will work, it also highlights how businesses can use SearchGPT positively to boost their revenue.

The trick is to start adding answer engine optimization (AEO) into your online strategy now to prepare you for this exciting, emerging technology.

In this article, we look at strategies that you can incorporate into your online marketing plan to optimize your content for answer search engines, like SearchGPT. Traditional search engine optimization (SEO) and answer engine optimization (AEO) have a number of overlapping techniques, which make integrating new optimization methods for the new search engine type easy to manage. There is also a bonus tip at the end of the article on how to drive traffic to your site, even with answer search engines, so read till the end for that!

What is SeachGPT?
SearchGPT is an answer search engine created by OpenAI. It uses AI dentist database to scan the web for a user’s query and provide the result in a conversational, concise manner that fits contextually to the user’s question.

How is SearchGPT different from traditional search engines?
Results for user inquiries are about to become more conversational. The same developers as ChatGPT made SearchGPT, so it is no surprise that SearchGPT will have the same innovative natural language processing capabilities. Users will interact with it similar to a conversation with someone at an information kiosk or help desk.

Unlike traditional search engines, SearchGPT does not have a master algorithm, keyword rankings, or robot categorizations, resulting in a static web link response. Instead, It will give users direct, concise answers in a conversational tone.

If the user wants to know, they can continue the conversation and ask follow-up questions. The AI technology will remember the user’s previous queries and give answers within context.

Will AI-powered answer engines replace traditional search engines?
Yes, and no. AI technology will absolutely affect search engines. Some traditional search engines might still take a complete, algorithmic approach. Then there are those, like Google, who might choose to be hybrids.

For now, Google is keeping its explorative link results. But, it is starting to incorporate AI into features like the AI Overview and Snippets, which are concise answers above the link rankings.

Answer search engines, like SearchGPT and Perplexity, will probably stick to their natural language processing and not incorporate the traditional algorithm technique. Users will get to decide what type of search they want and go to the according search engine.

It is not so much about one technology replacing the other as about making more options available for the user and their preferences. AI technology has never been about replacing but about enhancing. It enhances the user experience and the way we interact with the web.

Will my click-through traffic drop even if I optimize for SearchGPT for business?
Probably, yes. While it will still take a few years for SearchGPT to get a decent market share of users, the way users interact with it will affect the click-through rate.

Due to the nature of answer search engine results, of a concise answer, users won’t need to click through to the website as frequently as with traditional search engines. All answers from SearchGPT will feature a citation of the original website on which it is based its result, but if the user is unlikely to click through for all results,

However, that doesn’t mean the end of traffic. In fact, there is an opportunity here for content creators, marketers, and business owners wanting to use SearchGPT for business.

Actionable tips to optimize SearchGPT for businesses
Learning how businesses can use SearchGPT in theory is great, but actionable tips are way better! Here are some strategies you can use to prepare your online business for the future of SearchGPT.

1. Be conversational with your content
The days of writing for keywords and keeping readability high are over. While you still need to ensure that your content is high quality, focused, and adds value, you can drop the formal tone and be more conversational.