#2: Tips for optimizing your enterprise DM strategy

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The daily responsiveness panel also shows the page's response time, which is the average time it takes your team to respond within 24 hours. You want to keep this number as low as possible to reflect how quickly your team responds to messages.

Why is responsiveness so important? Facebook pages with a response rate of at least 90% and a response time of less than 15 minutes will display the "Responsive" badge. Since this badge is visible to both followers and non-followers, it encourages existing or potential customers to message your team, knowing they'll get a quick response.

Want to respond to DMs faster or get more customers to message your Facebook page? Try the following strategies.