Guide to Using Hashtags on TikTok

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What do you need to consider about hashtags on TikTok? And what different strategies can brands follow within their influencer marketing campaigns? In this guide to using hashtags on TikTok, Kolsquare answers all your questions.


Key Points on Best Practices for Using Hashtags for TikTok
On TikTok, hashtags serve two different purposes: to help the algorithm identify which users might be interested in the content, and to easily categorize videos.
In addition to following trends, creating your own hashtags can be an effective option to position your brand on the short video social network.
Check out our tips for boosting the use of hashtags in your next influencer marketing campaigns on TikTok.
Hashtags have evolved and gained greater prominence on various social networks over the years, now more than ever, they remain a key tool to increase the visibility of your posts. In 2024, it is essential to understand how to use them effectively to stand out and get more reach.

You might be interested in: How to master the TikTok algorithm in 2023

What are the benefits of hashtags on TikTok for creators and brands?
On TikTok , hashtags serve two different purposes. On one hand, they help the algorithm identify which users might be interested in the content, and on the other hand, hashtags serve to easily categorize videos.

Another major advantage is the ability to participate in viral trends and challenges . TikTok is known for its trends and challenges that come and go quickly. By using hashtags related to these trends, you can join the conversation and increase the visibility of your videos by appearing on the discovery page of users interested in that specific trend.

For brands, hashtags are also an effective way to build their brand identity. Branded hashtags can increase awareness of your brand and encourage community engagement, creating a stronger association between the brand and the content related to the hashtag.

Along those same lines, hashtags allow you to target a specific audience interested in a particular topic. This is beneficial for both creators or brands who want to connect with a specific demographic, and brands looking to reach their target audience more effectively.

Additionally, TikTok provides performance metrics that allow you to evaluate how your hashtags are performing. This is essential to adjust your strategy based on the results and maximize the impact of your videos.

Influencer Marketing Guide for TikTok
Discover the keys to success with influencer marketing campaigns on TikTok, w hr directors contact list here statistics are skyrocketing, but assessing the value of your brand remains complicated.

You will read all about:

Key figures
The successes of influencers on TikTok
What does all this mean for my campaign?
Top Tips for Acting on TikTok
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How to know which hashtags to use on TikTok to go viral in 2024?
Virality on TikTok is influenced by many factors, such as content quality, originality, and community participation . In this scenario, hashtags play a prominent role, which is why today brands and content creators who want to be successful on this social network have various strategies at their disposal. Below, we describe some of the most notable ones:

Research popular trends and trending hashtags on TikTok:
Before you post content on TikTok , do some research on the platform’s current trends. You can do this by exploring the “For You” section and seeing what types of videos are getting a lot of views and engagement. Identify the hashtags that are being used in those popular videos. Especially on TikTok, you can often find short-form hits that have just gone viral.