LinkedIn's algorithm in 2023

[Dimaeiya333]

Especially for the B2B sector, LinkedIn should not be forgotten or underestimated. LinkedIn has become an important networking platform, offering many opportunities for companies to connect with potential customers and employees and position themselves in the sector. In May 2022, the network updated its algorithm, so today we are wondering how the LinkedIn algorithm will work in 2023.


Key points
LinkedIn is increasingly being used for influencer marketing and especially for B2B marketing, according to industry experts.
In 2022, LinkedIn updated its algorithm, which continues to favor engagement but also pays more attention to the time of publication or the quality of the posts.
Posts are divided into three categories that determine the success of your content: spam, average, standard.

Influencers and content creators are increasingly on the social network LinkedIn, with the trend set to increase in 2023. LinkedIn offers many advantages that other platforms do not necessarily have. These include, for example, collaborative formats such as webinars, live broadcasts, and audio and video events, as well as the general high level of knowledge of its users . LinkedIn could thus become an indispensable tool for professionals, as Kolsquare's 2022 Trend Report shows. However, in addition to specialist knowledge, more and more lifestyle topics are being shared.

Despite LinkedIn’s advantages, there are still problems when it comes to implementin cio & cto email address list g influencer marketing. Above all, there is a lack of analysis tools , which means that experts can hardly measure the performance of influencer services and can therefore hardly analyse them. As Kolsquare CEO Quentin Bordage explains in the aforementioned Kolsquare Trend Report : “ LinkedIn blocks all access to data. Influencer marketing will not become fashionable until we can industrialise it .”

This topic remains open; what is clear, however, is to what extent the algorithm has changed in 2022, something we will discuss below.

LinkedIn algorithm changes in 2022
In May 2022, LinkedIn updated the platform’s algorithm . While the basic functioning of the algorithm has not changed, the platform has introduced limitations and, more importantly, taken into account more explicit variables that can have a significant impact on the visibility of posts. The updates are primarily aimed at user experience , so the platform also gives users more individual control over their newsfeed. Using certain “filters,” they can specify more precisely what they want to see and what they don’t.

Users had long complained about the omnipresence of polls in the newsfeed . These artificially boosted visibility, as polls could usually generate thousands of views without effort, which the algorithm generally favoured. However, this resulted in meaningless polls like “Would you rather drink tea or coffee?” inundating users.