Dulceida developing products for Mac Cosmetics

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Authenticity and alignment : Make sure your values, personality and style match your brand. Authenticity is key to building trust and credibility with your audience. The ambassador must truly believe in your brand and commit to it to create an authentic bond with their followers.
Multi-channel advertising : Use different marketing channels to promote your brand ambassador campaign. This could include social media platforms, blogs, videos, events or collaborations. Use partners’ existing channels and their target group reach, as well as your own marketing channels to maximise the visibility of your brand ambassador programme.
A clear brand message – Provide clear guidelines on how your business should be represented. Clearly communicate key messages, brand values ​​and any campaign-specific requirements to ensure consistent messaging and brand representation across all platforms and content.
Track and measure : Track and analyze campaign performance using relevant metrics such as engagement, reach, impressions, conversions, and sentiment analysis. Periodically evaluate the impact of the campaign and make necessary adjustments to optimize results and achieve campaign goals.
Build long-term relationships : Consider building long-term relationships in your influencer marketing strategies to foster brand loyalty and retention. Continuity and consistency in ambassador collaborations can foster brand affinity and create a sense of authenticity and trust with your audience.
Which brands work with influencers in Spain? Find out some examples
Maria Fernandez Rubies Soler, ambassador of Estée Lauder Spain
María Fernández-Rubíes Soler has worked for several years as an ambassador for the Estée Lauder brand in Spain.

With a total of 108 posts on her Instagram account between the beginning of 2022 and the end of 2023, she achieved an Earned Media Value of €471.85K, a potential target audience of 809K, 12.8M estimated impressions and an average engagement of 125.96K. The credibility of her audience remained at 76 points, and the profile of the community was predominantly female with 85.48%.

Spain, the United States and Mexico were the countries most impacted during the brand's campaign.


Dulceida has worked as an ambassador for MAC Cosmetics. She has collaborated with the brand in the creation of products such as a lipstick called "Aida Matte”. She has also worked with MAC Cosmetics in the launch of an eyeshadow palette. Dulceida has been a prominent collaborator for the brand, generating high media value through marketing actions on her Instagram acc chairman email database ount and promotions on other social networks.

According to figures obtained through the Kolsquare platform , during six sponsored posts (1 post and 5 stories) made by the influencer during the month of March 2023, she achieved an Earned Media Value of €82.76K; an estimated target audience of 3.46 million people and 2.53 million impressions. The credibility of her audience, divided into 79.18% women and the other 20.82% men, remained at 70 points.

Paula Ordovás and Rocío Osorno with Lancôme
Paula Ordovás and Rocío Osorno, known for their collaborations with luxury brands, have represented the Lancôme brand since 2022.

Include post: Via Instagram rocioosorno

When reviewing the impact of their campaigns on Instagram, we find that between March 2022 and January 2024, the 185 posts made by the two influencers achieved an Earned Media Value of €1.26M, with an average engagement of 316.42K.

The target audience reached was 2.23 million people, with a total of 29.1 million estimated impressions. Regarding the audience profile, 87.68% were women and 12.33% men from Spain, Mexico and the United States, between 25 and 34 years old ( 47.87%) mainly.