Metrics of a Digital Marketing Strategy

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Digital Marketing

If the objective of a campaign is to create branding or brand awareness
When we talk about branding, we are referring to making the brand known and present in the customers' purchasing options. In this sense, the metrics that should ideally be analyzed are:

Ad views: to know how many people your name is reaching.
Website visits: To see how many people take positive action after seeing your ad and click through to learn more.
Impressions: These are counted each time your ad is displayed on a screen.
Reach: This is how many people your ad reached. It doesn't mean that those people saw it or clicked on it, it just means that they were reached.
Frequency: The number of times the ad is shown. When it uae whatsapp resource comes to branding, frequency is the most important metric.
If the goal is to obtain qualified leads
One of the main objectives of Inbound Marketing campaigns is the generation of qualified leads or contacts to become buyers. This is achieved through Landing Pages, forms and offers of rich and specific content (such as Ebooks).

The ideal metrics to analyze when looking for leads are the Cost per Lead (CPL) and the conversion rate between the number of people who see the ads and those who leave their data to be contacted or receive more content. This will be the number that will indicate whether the campaign is actually working or if changes need to be made to forms and/or content.

Cost per Lead is the amount Google charges you each time your ad generates a lead. It is obtained by dividing the cost of the campaign by the number of results. It is important because Inbound Marketing is based on high-quality leads and if your campaign does not obtain the required leads, you will end up paying a lot for an unqualified lead. It is important to remember that the easier it is for Google or Facebook to obtain a lead, the less expensive they will be.