The answer is yes. Organic social media can help you build your audience and connect with your customers.

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Want a deeper understanding of your marketing campaigns? Check out the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.

But don't let the name fool you. This show is about much more than social media marketing. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade.
How Facebook Ads and Instagram Ads can help grow your business
First, let’s talk about paid social media vs organic social media. Maybe your organic social strategy is thriving. Maybe you have a limited budget. Is paid advertising really worth it?

But if you want to scale, you need a paid media strategy too.

Whether it’s organic or paid media, it takes a lot of time, effort, and understanding. However, paid media has a big advantage. You get more detailed feedback, and faster. And an organic media strategy can take months to develop, monitor and report on.

At the same time, you can start getting results from your advertising campaigns within hours. Paid social is ideal if you’re developing a strategy, conducting customer research, or testing a new product.