The goals of a people-oriented business must take into account the motivation of the employees who will achieve them. Many domestic enterprises have already come to this conclusion and set themselves the objectives of improving working conditions, creating a favorable climate in the company, increasing wages, improving the qualifications of personnel and setting interesting, meaningful tasks in people's work.
Social responsibility and focus on the benefit of society
The topic of socially responsible cash app database entrepreneurship has been discussed for a long time, but just a few years ago experts, such as the American M. Friedman, held a conservative position: the goals of a business should be aimed only at profit, which is its duty to society. This is supported by the following argument: the prosperity of a company brings economic development, and therefore an increase in the standard of living of citizens. Today, there is a generally recognized trend towards socially oriented business, where its role is not only to influence the quality of material life, but also to carry social values: improving the quality of goods and services, supporting a favorable environment, participating in solving acute social problems, etc.
Read also!
"Sample proposal for cooperation: just follow the instructions!"
Read more
Which of the eight areas of company activity is a priority for setting goals? Which of them is primary and more relevant for business? A survey of commercial enterprises and long discussions of theorists led to approximately the same conclusion.
The majority opinion: financial goals expressed in quantitative indicators of business profitability are a priority. Profit ranks first in the system of business enterprise settings. At the same time, for some companies, the key goal may be a combination of two or three interrelated goals. Thus, in LUKOIL, in accordance with its mission, the priority has become increasing production potential and comprehensive optimization of management. These goals are of a general and functional strategic nature for the organization.
It is wrong to exaggerate the importance of a “profitable” goal in modern business. Such a strategy will take into account the interests of shareholders, while ignoring others. It gives a good economic effect, but in the short term. By denying the values of other participants in the business process (staff, partners, clients), a company can come to global financial problems. Thus, ignoring customer surveys can lead to a decrease in the quality of goods/services, then to a decrease in sales and turnover. By violating environmental standards in pursuit of profit, an organization risks receiving fines and suspension of operations. An important factor in long-term success is attention to the needs and loyalty of production employees.
So, when can profit become the main goal? Firstly, in crisis situations, when incomes are falling and all efforts should be directed at restoring the economic situation. Secondly, when a business is planned for sale and a successful company needs to be sold at the highest possible price. And, thirdly, when starting a new business, when profit is the main factor in assessing the success of activities in a particular market niche.
Download a useful docum