Advertising videos are created in two main formats: animated and staged. Let's consider the features of creating each of them.
Animation
An animated video uses graphic images and animation. With the help of software and special effects, it is possible to depict complex physical processes from the inside on the screen, show fantastic creatures or something that is not always possible in reality, for example, to clearly demonstrate the process of forming a molecule from several atoms.
In this case, there is no shooting as such. All images are the product of the designer's work and his use of electronic graphic editors.
Among animated videos, two formats are most commonly used: explainer videos and image videos.
Explainer. A short video that how does cash app work contains basic information about a company, product, features of a new service, etc. It allows you to clearly present difficult-to-understand information, which is presented briefly but succinctly.
Image video. Helps to increase brand recognition by using bright images and an original plot. The peculiarity of such videos is the ability to attract attention without sound. Thus, many street advertising creatives do not have a sound track at all.
The same applies to products for children. For example, in the Nesquik cocoa ad we see a cheerful rabbit Quikki, who is very popular with children. Animation is combined with filming, allowing to create a bright and lively plot, in which a virtual character is present.
The Future of Virtual Influencers
Animated video advertising is often used in the following cases:
Promotion of IT programs and innovative products.
Illustration of the operation of complex mechanisms, the flow of physical and chemical processes in energy, construction, and intellectual projects.
Demonstration of the effect of using cosmetics and medicines.
Demonstration of the result that must be achieved in the course of any activity, visualization of projects.
Developing fantasy characters that become the face of a brand or product, like the already mentioned rabbit Kwikki.
Demonstration of new computer games and Internet services.
On average, an animated video is 30 to 90 seconds long and can take 20 to 45 days to creat