In addition to the basic skills, the marketing director is expected to have soft skills, the most important of which is emotional intelligence. In the course of his/her work, the manager will have to contact and communicate with many employees, various professional teams, contractors, subcontractors, as well as representatives of management at various levels. These include IT professionals, PR specialists, brand managers, marketers, content managers, designers, etc.
Since all these people why do vietnamese use zalo? have not only different work functions, but also different mindsets, and accordingly, thinking, the holder of the position of head of the marketing department must first of all be not just a great marketer, but also an excellent manager. He must feel and understand each member of his team, develop an individual approach to each of his employees. Only in this way can the boss create a team in which all employees will work with maximum efficiency, as a result of which a marketing miracle can happen.
With the help of empathy combined with customer focus, the head of the marketing service will be able to better understand the company's clients, see the product through the eyes of buyers, and understand the relationship between marketing strategies for promoting products and global goals and objectives of the business.
Soft skills of the head of the marketing department
As practice shows, the most important, and therefore the most difficult, part of the job of a marketing director is to recruit a truly well-coordinated and effective team. This is because it is not enough to simply recruit qualified employees; it is much more important that each team member has long-term motivation to work. It is necessary to set the task in such a way that the employee produces exactly the results that are expected of him, but at the same time can express himself in the process of work. The ability to select and further develop employees of his department is considered an important quality of a good Chief Marketing Officer.