Tools to improve collaboration between Marketing and Sales

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As the saying goes, “Unity is strength,” although if we look at the marketing and sales teams, it seems that they don’t follow it very strictly... Without a doubt, it is one of the most common errors/problems in today’s companies.

For your marketing to work, the key is to get these teams aligned to achieve a common goal and aware of how much they can do for each other if they walk in the same direction. First, the marketing team is responsible for generating and preparing the appropriate leads or prospects, so that when the sales team takes action, they can get them to complete the purchasing process as quickly and satisfactorily as possible. As we can see , it is a chain of work where the culture of collaboration and feedback must be paramount . It is not that complicated , right?

Don't worry, if you don't know where to start, we recommend the following usa email list marketing and sales tools, so that both teams can improve that somewhat turbulent relationship:

1. Marketing automation
Marketing automation is a pillar of marketing strategy. The purpose of this software is to automate and execute any marketing action, so that the objectives are achieved in the shortest possible time.

Marketing automation is not only useful for your customers and potential customers. You can also use it to ensure effective communication with your sales team so that they don't miss out on any interesting leads!

This tool can make sales work easier. Most marketing automation platforms incorporate exquisite analysis tools. So not only will it help us to notify the team through workflows, but it will also do a great job of giving our sales team comprehensive information about our leads.

2. CRM or Customer Relationship Management
Encourage your sales team to use a CRM. Some, like Hubspot , are free. This software will help us store all the information about your current clients, so we can track and control them.

CRM allows you to gather all kinds of valuable information, from contact details, needs, tastes, incidents, meetings, visits... This way, marketing can be completely up to date with what is happening in the sales department.

3. Attention please! Sharing files is not the same as attaching them
Many of the attachments we share via email can be forgotten. Another major drawback is that some email systems do not allow files to be sent when they exceed a certain capacity... The solution: Google Drive or Dropbox .






These are online storage services where you can share and save all types of files or documents, and access them from any device or location.

The best part? Both have free plans with plenty of storage capacity.

4. Project Management
As you well know, organization is a must to successfully achieve the proposed objectives. One way to improve or implement organization among your sales and marketing teams is through the incorporation of project management tools. Here are some ideas: Basecamp and Trello.

First, it's a tool with few features, but with enough to get the most out of it. Basecamp will allow you to organize projects, as well as assign individual tasks to the different parties involved. The work will be much simpler, as well as efficient.

Trello is perfect when you're starting a new project. It offers basic features that will help increase team members' productivity in a very satisfactory way. Unlike Basecamp , it plays with a more visual component, as it presents the tasks to be carried out in the form of cards, like Pinterest . With Trello you can take notes; assign tasks and delivery dates; attach files; customize content with filters, labels, colors...

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You can also install it on your smartphone. What more could you ask for?

5. Direct collaboration
Direct and continuous collaboration improves the relationship between sales and marketing teams. It helps them to better understand each other's functions, as well as to detect aspects to improve or new processes to develop together. Currently, Evernote and Slack are two of the top tools you can use.

Evernote will accompany you from brainstorming to project completion. This collaboration tool will allow you to share audio recordings, handwritten notes, links, tables, images... An endless number of elements!

Slack is a tool that is a bit different from the ones mentioned above, but just as useful! It allows you to centralize communications between members of different teams. Conversations take place in “channels,” which can be open or closed. In addition, there is the possibility of contacting other Slack members through direct messages.